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Passage New York Logo

Passage New York is a luxury brand with a reputation for providing the best in today’s woman’s lifestyle needs. Be it fashion, bags or accessories for the career and modern woman in society, only the best pieces are put together by passionate hearts and skillful hands working behind the brand to celebrate the quiet charm and beautiful spirit of women.

It is about quiet elegance, timeless classics and infinite beauty. Creating memorable experiences and cherished satisfaction and celebrating with her the beautiful moments in her life. It’s about loving her.

Logo Rationale

This logo seeks to capture the spirit of Passage New York through a contemporary design that features the bold use of typography to create an icon of style and sophistication.

The letter “P” encased in a gilded box exudes a distinct sense of class, prestige and stability that reflects the quality and reliability behind the brand. The word “Passage” is applied in a strong typeface to connote solidity and the firm foundations on which the company is built upon. The words “New York” are presented in a streamlined format using a chic typeface that is both corporate and modern. Together, these elements form a logo that evokes a timeless elegance and represents Passage New York as a leading and international brand of choice.